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WyBlog, the best thing about New Jersey since the invention of the 24 hour diner.
Chris Wysocki
Caldwell, NJ
The nine most terrifying words in the English language are "I'm from the government and I'm here to help." - Ronald Reagan
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Hey! I've moved to He's Pretty Fly For A Jersey Guy.
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Monday, 23 March 2015
Twitter is joining the evil autoplay video ad cult
Twitter is already inserting unsolicited, er "promoted" content into our timelines. Now they're gonna eat even more of our monthly mobile bandwidth with autoplay video ads.
Because what we all want is spurts of useless cruft annoying us at inopportune times, right?
It seems like everyone wants to shove autoplaying videos in your face and now Twitter wants to join the ranks of Facebook and Instagram in the fight for your eyeballs.
According to Advertising Age, Twitter is now testing video advertisements that automatically play in your feed. The test applies to promoted video ads and hopes to see if users are more likely to watch videos if they play without a tap.
Autoplay Video Must Die.
Really.
I don't understand the point of companies who set out to annoy their potential customers. And that's what autoplay is, annoying. It breaks my train of thought, sending me scrambling to find the mute or stop button, while cursing your company's miserable existance the entire time.
So listen up Madison Avenue. Write this down, because it's important.
An autoplay video ad for your product makes me hate you with the white-hot passion of 1,000 suns. And it makes me hate your product, too.
I guarantee I will be 100% dead-set against purchasing any product that annoys me with an autoplay video ad.
And I assure you, I'm not alone.
BTW, I also shun websites (Hi ABCnews, I'm looking at you) who autoplay content.
Because Autoplay Is Evil. Always. And forever.
Just Stop it. Now.
Posted at 17:05 by Chris Wysocki
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