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MADD miffed by beer barons turnpike theme

New Jersey's Flying Fish Brewery produces a well known brand of quality craft beers. Their latest batch of microbrews are labeled to honor the most congested of our state's highways — the New Jersey Turnpike — by releasing a special beer in honor each exit.

And like clockwork the scolds at MADD (aka the Women's Christian Temperence Union) are horrified at the prospect of associating a road, on which people drive!, with demon rum beer.

Well, there is a mockery here, but it's MADD mocking themselves. Advertising is all about associating pop culture with a product. Coors Lite and pretty girls, Budweiser and summer parties, and now Flying Fish and our iconic NJ Turnpike exits. When it comes to NJ, nothing quite captures the essense of our state like the Turnpike and the Parkway. When we say we're from New Jersey, the first question is usually "what exit?"

Into the fray jump the joyless scolds of MADD who apparently cannot separate enjoying a beer or 2 with falling down blind drunk and heading off on a road trip. To them everyone is just seconds away from getting plastered and aiming their car at a playground full of kids. Millions of Americans drink responsibly every single day. Yet MADD would rather harass them than work on getting the habitual drunkards off the road.

The reason is simple; the drunkards are intransigent so it requires far more effort to rein them in. But targeting the casual drinker makes it easier for MADD to marginalize alcohol as they work to reinstate the 18^th Amendment.

So to ensure they don't succeed let's all raise a glass (or 3) of Flying Fish Exit 4!

Posted at 10:31 by Chris Wysocki   []   Comments | Archived | Perm Link |
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